The biggest leap forward in desktop computing ever.

The world’s most advanced desktop operating system. And the world’s most powerful Mac.

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Introducing the M1.

The Apple of our eye. Meet the first Mac chip designed specifically for macOS Big Sur, with incredible performance and revolutionary power efficiency that takes your entire Mac to a whole new level — with more than 100x better graphics performance than before. And it’s only on MacBook Pro® 13-inch (Early 2019). Available today through your local Apple Store or authorized reseller.


The most powerful Macs ever.

The all-new macOS Big Sur and M1 deliver a whole new level of performance, power efficiency and technological sophistication to the desktop.

All-new macOS Big Sur.

Revolutionary multi-core design delivers incredible performance with up to 5x faster video editing than any other Mac

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The M Powerful Chip Ever for Mac.

From the very start, M1 was designed exclusively for macOS so it can take full advantage of everything that makes your Mac great—and vice versa..

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The first Mac chip designed specifically for macOS Big Sur.

M1 delivers incredible performance, custom technologies and revolutionary power efficiency. And it was designed from the very start to work with the most advanced desktop operating system in the world, macOS Big Sur. With a giant leap in performance per watt, every Mac with M1 is transformed into a completely different class of product. This isn’t an upgrade. It’s a breakthrough.

Apple designs its own chips now

1

By designing our own processors we can create systems that are far more intelligent than anything else out there - and put them directly inside your MacBook Pro or iMac Pro.

No need to wait for anything else.

2

Every new MacBook Pro and iMac Pro comes standard with 8th-generation Intel Core processors

Each processor is individually calibrated by machine learning at the factory

3

We also integrate custom silicon design into each chip

Brand new

The most advanced Mac ever.

macOS Big Sur is a breakthrough desktop operating system, designed to be incredibly efficient and tuned for performance at every level. It’s the world’s first 64-bit desktop OS with next-generation GPUs that deliver unprecedented levels of graphics performance. With M1 and macOS Big Sur, you can create incredible things in ways you never thought possible before on a Mac—and it all happens instantly.

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$39

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The new Mac Pro is here. With up to 18-core Xeon processors, workstation-class graphics, and support for an incredible 128GB of memory, it’s the most powerful Mac we’ve ever made. And with a

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