8 Ways to Write Great Facebook Ad Copy
Writing Facebook Ad copy is not a rocket science. But there are definitely some best practices that can help you to write more effective and persuasive ads. Here are 8 ways to write great Facebook Ad copy.
1. Tell a story that makes people feel something.
If you want your ad to stand out, tell a story instead of just listing features and benefits of your product or service. For example, if you're selling sunglasses, don't just say "Buy our brand new polarized sunglasses." Instead say: "For the first time in history...our brand new polarized sunglasses will protect your eyes from harmful UV rays! You'll be able to see clearly again!"
2. Make it personal by using names and pronouns like 'you'.
It's more effective when you use words like "you" and "your" in your ad copy. It makes the reader feel like you're talking directly to them, which is a great way to get their attention.
3. Use Power Words that are action-oriented!
Instead of saying "We have new products for sale," say something like: "New products just arrived!" or "Hurry before they sell out!" This kind of language gets people excited about what you're selling and it's more likely to make them click on your ad because they want to know more about it.
4. Make sure every word counts by using short sentences with active verbs
When you write your ad copy, try to keep it short and sweet. Short sentences are easier for people to read, which means they're more likely to spend time reading what you have to say. And active verbs make the reader feel like they're actually doing something when they click on your ad.
5. Use Numbers in Your Ad Copy
Numbers can be a great way of grabbing attention and showing that you know what you're talking about! For example: "Get 20% off everything!" or "We've got 3 new products just for you!" People love getting discounts and special offers so use numbers in your ads whenever possible!
6. Avoid Using Emojis in Your Ad Copy
Emojis are great for communicating with friends and family, but they don't belong in your ad copy. They can be distracting to the reader and may make them feel like you're trying too hard to sound cool or funny. Plus, it's possible that Facebook will start blocking emojis from appearing in ads altogether so if you want to use them at all, do it sparingly!
7. Use Emotional Words in Your Headlines
Emotion-based words like "free," "easy," or "risk-free" can help you create an emotional connection with the reader so they're much more likely to click on your ad and take action. They'll make your headline stand out from all the others and grab their attention right away!
8. Use Numbers in Your Headlines
Using numbers in your headlines can help you stand out from the crowd and make your ad more appealing to readers. For example, if you're selling a product that costs $100, try using "90% off" or "5 easy payments of only $20." You'll be able to tell right away whether or not it's working by looking at how many people click on your ad after seeing the headline.
If you apply above tactics, you'll be able to write great Facebook Ad copy that will help you increase your click-through rate and get more people to take action.